What would you say are the best ways for researching Customer Experience? How useful is the customer experience strategy?

Asked by C J Deguara

CJ,

I think many members have provided valuable suggestions here. I do agree with all those who have mentioned about asking the Customer about their experiences. But before this one additional step I can think of is also researching on the competitors of the Customer. The industry wide experiences and the competitors of the Customer will enable you to probe more into specific areas that you may wish to know about. You may also come across some points that they would not have thought through well, which can come of aid to you in your selection of candidate profile that you are looking for. Some of the research sites like Forrester will also provide you good articles on how well the customer is perceived or even about the industry. Hope this helps,

Regards,
Sujatha